Articles
Our articles explore the trending themes and topics that are elevating our conversations, driving our strategic and creative processes, and impacting the intelligent experiences we create.

Is cheap and disposable ever good?
The traditional ‘take-make-dispose’ linear economic model has been with us for centuries. Put simply, this equates to chopping down a tree, making a table, and then burning or burying that table when you’ve finished using it. Brutal, but true.

Can you convert the anti-woke brigade to a green agenda?
Every day we see headlines proclaiming a new world order. They identify a variety of back to basics, protectionist ideologies that suggest a regression from a focus on people and planet.

Rules bend if you know how. But do you?
Red tape is a fact of life. But as legislation and regulations surrounding environmental, social, and governance (ESG) become increasingly strict, it’s time to harness red tape to serve your own interests.

Setting a new standard: Our roadmap to responsible events
ISO 20121: Sustainable event management. A roadmap to responsible event planning

Can you unleash AI to create truly intelligent experiences?
Today, rapid advancements in AI are transforming B2B events in ways unimaginable just a few years ago. AI touches everything.

Saudi Arabia: Driving a future of heritage, creativity, and innovation
In a world changing at warp-speed, Saudi Arabia has found the secret to taking its citizens on the journey.

How many AI agents can your team take?
Event administrators have to grapple with a whirlwind of challenges. But now AI delivers an ingenious solution in the form of AI agents.